Twitter is testing a feature That makes it even more attractive to use their recently acquired Revue newsletter platform – the ability to subscribe to a newsletter directly from a Twitter profile, without having to follow a link to a separate website. The characteristic can be enabled by all Revue newsletter writers, but initially the button is only shown to a test group of Twitter users on Android and the web.
The subscribe button must be activated in the Revue settings before it can appear on Twitter. Visually, the new button and newsletter card appear below your Twitter bio almost like a pinned tweet, populated with your Revue newsletter title, a photo, a short description, and the actual subscribe button. Tapping the button brings up a dialog box that reminds you of what you are addressing (this person you follow on Twitter will now have your email) and allows you to read a sample copy of the newsletter and then subscribe.
Today, we started testing a feature that allows people to subscribe to your Revue newsletter directly from their Twitter profile.
It is available to all Revue creators immediately. However, to begin with, your newsletters will be displayed only for a test group on Twitter. pic.twitter.com/YDa1aOGeLM
– Magazine (@revue) August 19, 2021
It’s a super simple, but possibly very significant feature for someone considering starting a newsletter or transitioning to the Twitter platform. While in theory anyone can successfully write a newsletter, financially successful newsletters are often written by people with an established writing career, an established audience, or both. Twitter now makes it so much easier to convert followers to subscribers with just a few taps. That is much less complicated than having a substance link on your profile.
Easy newsletter subscriptions are just the latest offering in Twitter’s rapidly expanding set of features, several of which are also hosted on the profile page. The company began experimenting with collecting direct payments with a Tip Jar feature in May. It also enabled a shopping “carousel” for select brands that allows you to shop for products without leaving Twitter. The profile page is a space that creators often use to link to subscription products and competing newsletters, but if Twitter has its way, it may never leave your app.