Global Statistics

All countries
195,172,426
Confirmed
Updated on 26/07/2021 6:47 pm
All countries
175,292,994
Recovered
Updated on 26/07/2021 6:47 pm
All countries
4,180,122
Deaths
Updated on 26/07/2021 6:47 pm

Global Statistics

All countries
195,172,426
Confirmed
Updated on 26/07/2021 6:47 pm
All countries
175,292,994
Recovered
Updated on 26/07/2021 6:47 pm
All countries
4,180,122
Deaths
Updated on 26/07/2021 6:47 pm

The iPhone 13 is not a shoo-in: Why the iPhone 12S could be Apple’s next flagship?

Andrew Hoyle / CNET

until Apple Marquee Event in the Fall, the name of the next iPhone family is anyone’s guess. Many wonder: Will the company stick to a sequential naming scheme this year? Here at CNET, we’ve been referring to the next flagship as the iPhone 13 for the sake of continuity, but a wave of reports suggests that it may not be Apple’s chosen nickname.

Of the possible names, the iPhone 12S is rumored to be this year’s series favorite. Emergency iPhone 13. As of January Bloomberg article Quoting Apple engineers, he says only minor updates are planned for the next line, which will likely be an “S” version of the iPhone 12. Frequent leaker Jon Prosser also pointed to an iPhone 12S. We’ve seen Apple use this naming scheme in the past with the 2015 iPhone 6S, which replaced the 2014 iPhone 6, and again with the 2018 iPhone XS, a continuation of the 2017 iPhone X.

But yes other reports they are accurate, there won’t be an iPhone 13 in stores next year eitherApple is expected to make the jump to an iPhone 14 in 2022, excluding “iPhone 13” from its nomenclature entirely. This is why.

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Patrick Holland / CNET

The name iPhone 13 may be bad for optics

It’s no secret that the number 13’s association with bad luck has real-world answers. Ask the real estate developers who skip the 13th floor of their skyscrapers, the crowds of couples who avoid getting married on the 13th, or the psychologists who treat patients with triskaidekaphobia, the fear of the number 13.

Apple knows that this less than favorable perception could scare customers out of buying an iPhone 13. Apple has not shied away from marking its products with the number 13 in the past, after launching the A13 bionic chipset and the iOS 13 software update, for example. However, this is a high-stakes branding exercise, as we are talking about the iPhone, one of the most popular consumer products of all time. A product that generates almost 50% of Apple’s billions of dollars in revenue.

read more: Apple’s iPhone 12 generated the highest revenue and profits in its company’s history

iphone x iphone 8 8 plus

The iPhone X (center), released in 2017 alongside the iPhone 8 (left) and iPhone 8 Plus (right).

Sarah Tew / CNET

The iPhone 12S paves the way for a big update

By opting for the iPhone 12S name and omitting the iPhone 13, Apple could also be setting the stage for a radical design overhaul when the iPhone 14 or 15 arrives, just as it did with the iPhone X. You may recall that Apple skipped the name of the iPhone 9 in 2017, instead of following the iPhone 7 of 2016 with the iPhone 8, 8 Plus, and iPhone X. And don’t forget, it was the iPhone X that redefined design standards and paved the way for the modern iPhone.

By some accounts, the iPhone 14 or 15 (or whatever Apple decides to call it) could be the company’s long-awaited entry into the world of folding smartphones. To be clear, we cannot say for sure if a foldable iPhone will see the light of day, but we are hopeful that it can happen next year. A Bloomberg report, released in January, said Apple already has a working prototype of a foldable iPhone screen, but did not confirm a launch. Other outlets, such as Taiwan’s Economic Daily, for example, singled out 2022 as the year the foldable iPhone will come to fruition. Prominent Apple analyst Ming-Chi Kuo pointed to 2023.

Until Apple’s fall event, there are no guarantees on what name will be placed on this year’s iPhone. But if you are interested in learning more about what we expect from Phone 13, or Ahem, iPhone 12S family, read our roundup of some of the juiciest rumors about the iPhone.

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