Samsung is ready to update its foldable devices. The company said Tuesday that it will host a virtual Unpacked event on Aug. 11, where it is expected to showcase less expensive folding items that aim to take the devices beyond niche products.
The company sent out invitations to reporters, saying its virtual keynote address will take place at 7 a.m. (PST) on August 11. While some parts of the world are reopening amid the coronavirus pandemic, tech companies are not yet conducting product launches in person. The promoted invitation: “Prepare to develop.”
While Samsung has not yet detailed what it will announce in Unpacked, it has already opened its Reserve now system for Galaxy fans to claim a device in advance. Customers who book early are eligible for benefits like increased trade-in credit and 12 months of Samsung Care Plus at a discounted rate.
The August 11 event is Samsung’s third unbox of the year, and is expected to continue a trend established by previous releases: making devices more affordable for consumers. On, the company introduced its flagship smartphone Galaxy S21, . Then in , that .
TM Roh, the company’s head of mobile devices, said in a December blog post that Samsung planned to expand its foldable line andwhich probably means more affordable.
“The Z Fold 2 was praised as a smartphone that reinvents what is possible with mobile technology, and I am excited to say that it is just a hint of things to come as we continue to explore, evolve and expand this changing space. category”. Raw wrote at the time.
Samsung’s biggest push to make devices more affordable reflects the reality we all live in. Phone designs don’t change much from year to year, and consumers stick with devices for longer, about three years in the US versus two in the past. . At the same time, the COVID-19 pandemic has economically harmed millions of people. While the high-end specs and cutting-edge features are pleasing to the eye and enthusiasm, people still care what they spend on phones, especially right now.
Samsung generally uses its August Unpacked event to showcase its newest Galaxy Note devices. The memo line, which started the craze for big-screen phones, used to showcase the latest and greatest technology from Samsung. But that title now goes to the company’s folding product line. The devices, which first hit the market in 2019 with the $ 1,980 Galaxy Fold, feature flexible displays that allow them to expand into tablets or fold down smaller to protect the inner screen. While Samsung will likely not introduce a new Note this year, the.
Samsung followed the Fold with its Z Flip in February 2020. That device, which retailed for $ 1,380, was an outward-bending clamshell design, a kind of high-tech folding phone. Samsung upgraded it with 5G connectivity and raised the price to $ 1,450 in July of that year. Samsung’s latest device, the Z Fold 2, fixed the problems of the original Fold and was included in larger screens and 5G connectivity. At a price of $ 2,000, it became the company’s most expensive phone.
Samsung’s first Galaxy Fold, which folded out from a phone to a tablet, wowed most of the people who tested early versions of the device. But folding has been too expensive to attract regular shoppers, and.
This year, Samsung is expected to introduce a new Galaxy Z Fold 3 and an updated Z Flip 3. The previous device is expected to feature a front camera embedded under the display, refined rear cameras, and support for a special version of the S Pen, which has gradually been moved beyond the Note to work with other devices. The Z Flip 3 could have a new two-tone color scheme and a larger exterior display for when the phone is closed.
Along with the folding ones, Samsung Unpacked is expected to include a new Galaxy S21 FE 5G phone, adding a second device to the less expensive FE line. The, which hit the market in September for $ 300 less than the S20, proved popular with buyers. A Samsung executive told CNET in March that the .
Samsung will likely also want to introduce the Galaxy Watch 4 and Watch 4 Classic smartwatches and the Galaxy Buds 2 wireless earbuds.