Rihanna will headline the halftime show at next year’s Super Bowl, the pop singer, her record label, the NFL and new halftime show sponsor Apple Music announced Sunday.
The Twitter accounts of the NFL other Roc Nation — the record label that represents Rihanna, founded by rapper Jay-Z — posted a photo of what appears to be Rihanna’s tattooed arm holding an NFL football, with the caption “Come on.” Rihanna posted the same picture on her. instagram account.
Apple Music, that the NFL announced last week will replace previous sponsor Pepsi as sponsor of the halftime show, he also confirmed the news on Twitter.
“IT’S ON. @rihanna will take the stage for Apple Music’s first Super Bowl halftime show on 12/2/23,” the tweet read.
Super Bowl 57 is scheduled for February 12 at State Farm Stadium in Glendale, Arizona.
The game and its halftime show are usually highly anticipated television events. This year’s game, in which the Los Angeles Rams beat the Cincinnati Bengals 23-20, drew what the NFL estimated was over 208 million viewers.
That halftime show, that NFL He says it had over 120 million viewers, featured a mix of performances from hip-hop legends Eminem, Dr. Dre, Snoop Dogg, Kendrick Lamar and Mary J. Blige, as well as a surprise appearance from 50 Cent.
Previous Super Bowl performers have included Shakira, Jennifer Lopez, Beyoncé and Lady Gaga.
Rihanna had a chance to headline the 2019 halftime show, but she confirmed to Vogue later that year that he turned it down to support Colin Kaepernick, the former San Francisco 49ers quarterback who attracted support and controversy for taking a knee during the national anthem before NFL games to protest police brutality against blacks and other forms of racial injustice.
“I couldn’t bring myself to do that,” Rihanna told Vogue in 2019 of her decision. “What for? Who gains from that? Not my people. I just couldn’t be a sellout. I couldn’t be an enabler. There are things within that organization that I don’t agree with at all, and I wasn’t willing to go and serve them in any way”.
Instead, the 2019 performance was headlined by the band Maroon 5, whose frontman, Adam Levine, has been mired in controversy after a recent cheating scandal.
Rihanna, 34, released her most recent album, “Anti,” in 2016. In an interview with Vogue this year, said he was working on a new album. she has won nine grammy awardsin addition to several American Music Awards and Billboard Music Awards.
she entered No. 21 on Forbes’ annual list of America’s Top Self-Made Women this year due to her $1.4 billion net worth, garnered mostly from the success of Fenty Beauty, which she co-owns with French luxury retailer LVMH.
Rihanna also has a lingerie line, Savage X Fenty, which raked in money at a $1 billion valuation in February 2021, Forbes reported. Executives were reportedly weighing an IPO for the lingerie line at a $3 billion valuation this year, Bloomberg reports.
In May, Rihanna gave birth to her first child, a boy, with boyfriend A$AP RockyPeople reports.