A Scandinavian style would thoroughly describe my preference for the interior design of my future home. Maybe it’s my fondness for IKEA showrooms, or that their minimalist style uses a combination of soft tones and textures to make the sleek, modern decor feel warm and inviting.
But for those who want to escape a mundane trap, some contrast is needed in the form of unique decoration, and Lasprecious design The (gorgeous) ocean-themed furniture could be a welcome addition. You can add personality to a room, knowing that no two pieces of resin designs are identical.
He spent his savings on an unknown trade
The manufacturer behind Lasprecious is Froson, a Quantity Supervisor graduate from UTAR. During his career in a construction company, he enjoyed visiting places where he could see different interior designs in new buildings.
This interest was a natural extension of his creative ability from a young age, when he made his own toys out of junk, illustrated comics, and took up the guitar to write songs.
When it came time for his elderly parents to retire, Froson wanted to start a business to help support them comfortably while creating something that would stand out in the furniture market.
Therefore, he turned to resin art despite having no prior experience with the material. To get started, he watched over 20 tutorial videos on YouTube and most of his savings were spent on buying materials and tools to practice.
During the first 3 months of R&D, Froson only logged 4 hours of sleep each night, staying awake to monitor the resin’s reactions. More than 20 types of resin experiments were tried and failed before he landed on his first full design of a lamp which he called Ocean Heart.
A sea of home decoration
If you look at the Lasprecious website, you will notice that all of their products focus on the ocean as a theme. Froson told the Vulcan Post that when he started out in 2017, handmade lamps were not just limited to the oceans, but also carried diverse forest and landscape designs.
“However, during these months, we found that our ocean-themed lamp was the best seller,” said Froson. The startup’s product categories expanded in 2018 with clocks and vases, with ocean-themed ones once again receiving the highest sales.
This was a fundamental idea for Lasprecious. “In 2019, we decided to focus on ocean-themed designs first,” Froson said, adding that they hoped it would give their brand the opportunity to specialize in themed products.
Taking a look at the online options, it appears that there is no other local player creating ocean-themed resin products for interior design. Lasprecious found a niche in the market, but it was one that they saw significant demand for, as Froson previously shared.
Lasprecious primarily sells to young adults ages 25-35 who are looking for something unique to have in their homes, a statement piece, so to speak.
“Has to [people] of the younger generation will design their home themselves, knowing what they want and choosing what they like. Some of our customers liked the ocean theme and bought almost all of our products together, ”added Froson.
“Hopefully after the pandemic we can participate in more furniture fairs and bazaars to promote our brand and increase our sales in the market. In the future, we will also focus on the tourism market and hotel developments that are close to the beach. “
They are sisters, not twins
All resin creations are handcrafted, and Lasprescious also uses stones that are naturally molded by the environment, meaning that no two pieces are alike despite a similar design.
So how can quality control be ensured in the trade? It all comes down to consistency in the sizes and color palettes used. A standardized mold is used to address the former, while a fixed ratio of sand, resin, and color mixtures helps the latter. For designs that require stones, Froson hand selects those of similar sizes to use.
To create the waves, you require consistency, control, and precision when blowing with just one chance to shape your design. A level base is also critical when pouring the liquid resin, as a sloped mold would settle on an uneven surface for the product.
As creation is a tedious and time-consuming process, Lasprecious can only produce small quantities per batch. For your smaller products like plates, clocks, and lamps, around 10-20 copies can be made per batch, while for larger items like tables, there will only be 1-3 copies of each type.
The prices of your products may vary depending on their size. For example (without discounting), clocks and lamps cost RM320 each, plates cost RM50, while tables can range from RM880 to RM9,800.
To date, Lasprecious has been posting an average monthly income between RM5,000 and RM20,000 in particularly good months. Froson believes that taking customer feedback and preferences into consideration and making product improvements is what fueled its growth.
You’d think that one-theme product creation would age after a while, but the Lasprecious team thinks differently. Only from the ocean have they found the inspiration to create subcategories like Sunshine Beach, Pink Beach, Blue Tears and more.
They probably won’t run out of inspiration on the ocean theme for quite some time, but when they do, Froson already has other themes planned. If you’re always looking for eye-catching pieces, expect to see forest and galaxy themed Lasprecious products 2 years from now.
- You can learn more about Lasprecious Design here.
- You can read about other Malaysian startups that we have featured here.
Featured Image Credit: Lasprecious Design