Ye, the rapper formerly known as Kanye West.
Photo: Gilbert Carrasquillo/GC Images
Ye’s drama used to come in fits and starts: a sage comment on President Bush here, an infamous VMA speech interruption there, a falling out with the country’s most powerful couple on top. However, this particularly cursed year marked the beginning of a new era for Kanye West news. Just this week, the where The rapper found himself in the eye of multiple storms, from his business to his personal life. Usually we would let it be, but with the upcoming season of The Kardashians Already here, it seemed like it was Ye’s turn to keep up… Here’s the recap, below:
Kanye West founded a religious school that families must sign NDAs to attend. (True Crime Podcasters: Write This Down, Write This Down!)
West’s first large-scale religious event was his Sunday Service, a Christian church service where congregants wear taupe clothing and sing praises to God. She has now transferred to Donda Academy, a Christian high school named after her mother, where parents of students are supposed to sign confidentiality agreements, according to a Sept. 15 statement. Rolling Stone report. Details about the institution remain unclear, and the school is not yet accredited, although it has applied for accreditation with the Western Association of Schools and Colleges. Located in Simi Valley, the academy aims to “prepare students to become the next generation of leaders,” according to its place. Lessons include “full school worship; core language arts, math, and science classes; lunch and recess; enrichment courses including world languages, visual arts, film, choir and parkour” for the price of $15,000 with scholarships and other funds available. Ye also managed to recruit the best high school basketball players to make the school a sports powerhouse.
The current principal of Donda Academy has no formal teaching experience, while the assistant principal worked as an elementary school teacher in Chicago, according to Rolling Stone. Ye’s longtime collaborator and producer Malik Yusef is also involved in the project, and some students are friends with the rapper (Keyshia Cole, get your son out of there!).
Lea Michele’s literacy accusations probably inspired Ye to come clean about his own selective illiteracy: “Actually, I haven’t read any books.”
Perhaps reading books would have led the rapper to accept more advantageous contracts. In an episode of Alo Yoga hello full mind podcast, West told Alo co-founder Danny Harris that talk, not books, is his thing. “I haven’t actually read any books,” West said on the pod, which aired Sept. 16. “For me, reading is like eating Brussels sprouts,” West continued. “And talking is like getting Giorgio Baldi’s corn ravioli.” The founder of an entire school also revealed that he only reads the first and last sentences of long text messages.
Victoria’s Secret angel Candice Swanepoel and Ye could be an item.
New dating rumors don’t have the energy of Julia Fox, but they exist nonetheless. Ye is now rumored to be in a relationship with Victoria’s Secret angel Candice Swanepoel. Rumors surfaced on gossip DeuxMoi’s Instagram story, with fans reposting the screenshot on Reddit. Comments claimed to have heard the rumor two months ago, while a different poster said, “It’s true, everyone.” The pair were spotted together on September 13 at an event for Yeezy Gap sunglasses, which Swanepoel had modeled. Two days later, the model shared an Instagram story of her and the rapper behind blurred glass, a picture West republished on their own social networks. Swanepoel previously joined Kim Kardashian’s Skims campaign.
The rapper leaves Gap and falls out with Adidas over his association with Yeezy.
Ye formally terminated his contract with Gap on September 16, citing a breach of contract, according to documents reviewed by the new york Times. “It was always a dream of mine to be in the gap and bring the best possible product”, you told CNBC closing bell the same day. “Obviously, there’s always struggles and back and forth when you’re trying to build something new and integrate teams.” From the prices to the color schemes to the progress of the physical store launch, West wasn’t satisfied. “Everyone knows that I am the leader. I am the king,” Ye added. “A king cannot live in someone else’s castle. A king has to make his own castle of his.”
He had signed the partnership with the brand to produce the Yeezy Gap line in 2020 with the possibility of lasting ten years and the hope of generating a billion dollars in annual sales. Affordable collections were supposed to be their pivot to the mass market with lines for all ages and genders. But Ye claimed that Gap was unable to stock the products in stores and did not open specific fronts just for Yeezy stuff. The items didn’t hit stores until July 2022, after he collaborated with Demna on the Yeezy Gap Designed by Balenciaga (this collaboration will not be affected by the termination of the contract, as it falls under a different agreement). The rapper’s lawyers sent the notice of breach of contract on August 16, giving the retailer 30 days to “cure his breaches,” to which Gap responded in a letter on August 23, but to no avail.
The CNBC interview was not his last word on the matter. In a now-deleted Instagram post, Ye declared “war” with Gap. She shared subsequent posts listing the retailer’s board of directors. “Magically, no production company has been willing to produce my YZYSZN9 fashion show in Paris on October 3rd,” read one caption. “Funny Bob Martin called me and told me we’re ending our deal amicably,” she captioned the final post, using the same image from the board list. “But I can’t do a fashion show but they can still sell my product hmmmmm.”
Ye’s other fashion partner Adidas is also catching stray dogs. In a September 19 Instagram post, he criticized Adidas Originals Senior Vice President Torben Schumacher for allegedly stealing designs and halting business plans. An additional publication of a text message screenshot seemed to point to future legal action against Adidas. “Who are the real decision makers at adidas?” hey wrote. “Torben is a fucking idiot. Torben stole my designs. Adidas stole my designs. They did the Balenciaga collaboration without my knowledge and then they stopped my Balenciaga Gap shoes from going on the market. Don’t let anyone call me and ask me if I’m sleeping. It was. We finished with Gap, now is the time for Adidas”. The caption read: “WAR TIME MY FAVORITE TIME.”
In the midst of a fight over his music catalog, Ye identifies with Taylor Swift (Irony: 1, Kanye West: 0).
billboard published a story on September 19 detailing an effort by West’s representatives to sell his publishing library. According to sources, the catalog generates around $5 million in revenue for the rapper. The valuation is apparently quite large: up to 35 times the publisher’s net stake, or gross profit (a rare multiple: Bob Dylan reportedly went 28 to 29 times the net). But Ye responded to the report by saying the potential sale was news to him. “Just like Taylor Swift, my post is being put up for sale without my knowledge,” West wrote in an Instagram story the 20 of September. “Not for sale”. (However, the difference between West and Swift is that Swift’s music was sold after an offer from Scooter Braun and was not the result of an alleged campaign to buy the catalogue.)
Let’s hope this scoop never comes to fruition: the last thing we want is a “Can’t Tell Me Nothing (Kanye’s Version)”.
you sit with Good morning america to discuss co-parenting with Kim Kardashian (and to compare their children to their “war” with Gap and Adidas).
In a wide-ranging interview with the rapper, West apologized to Kardashian and said he has a “new respect” for his ex-wife. “This is the mother of my children and I apologize for any stress she has caused, including my frustration, because God is calling me to be stronger,” he said at the Sept. 22 meeting with Good morning america. “I need this person to be less stressed and at their best, sane mind and as calm as possible to be able to raise those kids at the end of the day.”
He also spoke about feeling ignored in his effort to co-parent his children, comparing his attempts to have a say in children’s wardrobe matters to his Yeezy battles. “There were parallels with what was happening at the Gap, what was happening at Adidas, and what was happening at my house,” he said. “It was all disregard for the voice of something I co-created. I co-created the children. I co-created the product at Adidas. I co-created the product at Gap.” According to Ye, these parallels also touch on the issue of discrimination both within brand deals and in his marriage. His struggles as his father led to a discussion about Donda Academy, where Ye said that he has to “fight for a word” to send his children there.
Apart from comparisons of flesh and blood children with fashion brand deals, the famous “How to influence?” meme made its way into the interview. Recall Ye’s 2013 interview with Sway, when the radio host implored the rapper to sell his products directly to consumers, a suggestion that prompted Ye to deliver that iconic memeified clap. In any case, the new Yeezy reality has proved Sway right. “I’ll go ahead and say that Sway had the answer,” he admitted to himself. Good morning america. One last admission? She said that he is not done with his political aspirations. So we will still keep up with Ye in more ways than one.