You heard us right! We are going to discuss the social media trends for 2022. However, there are still a few months to go for the New Year. But to have a successful content strategy for social media, you need to be prepared beforehand. And we are going to help you with that!
We have studied the social media marketing trends of brands and content creators to prepare a guide to help you plan your content for 2022. So, let’s not waste time and get started right away!
In today’s world, if we say that people mostly spend almost half of their daytime on social media, that won’t be an exaggeration at all. These days, social media is a fundamental part of everyone’s lives and routines. Most people have become so addicted to social media that after waking up, the first thing in their routine is to open their social media account. Due to the impact of social media on consumers’ lives, businesses and marketers have all started using their platforms to attract target customers.
Video content has become the king of online content marketing now! If you’re not convinced, then here’s some proof. This year, 86% of businesses included videos in their content marketing strategy. 93% of them claim that video content is a crucial part of their marketing strategy now. This is not just based on guesses; there is clear evidence of increasing demand for video content from consumers.
If we go by the facts, more than 84% of consumers decide to purchase the products after watching them on a video. They are more likely to share the content from videos as compared to other forms of online content. As per CISCO, in the year 2022, almost 82% of online traffic will be from video. Give your video strategy a boost!
How has video content emerged in social media?
- Videos have become a crucial part of SEO strategy.
- Social Media stories and vlogs are extremely effective in introducing a brand’s personality and establishing a connection with the audience.
- Live Video has become an indispensable way for brands to establish a connection with customers.
- User-generated content is the most preferred form of online content. Not only do these videos offer more authenticity, but they also lead to high engagement. Videos created by users get 10 times more views on YouTube as compared to videos created by brands.
There is too much content on social media, and the competition is intense! It can be challenging for you to create a mark for yourself unless you don’t have a clear and well-planned content strategy. Being updated with the latest trends on social media will allow your content to stand apart from the crowd.
Video Content will rule in 2022
Video content has emerged to grab almost everyone’s eyes and is a clear winner over other content types. Whether it’s stories, short TikTok videos, or long YouTube videos, all we see these days are videos everywhere. And videos are surely going to rule in 2022 as well! It clearly shows us that it’s already time, and if you are not creating videos, then you should include them in your content strategy to stay relevant in social media. With the help of an Online Video Editor you can easily make eye-catching videos for your products and services and can target your target audience very easily. If you are a small business owner then video content will increase your brand awareness.
Videos will reign in social media, and content creators and brands who won’t realize this will struggle to create their place. You can simply start with stories, both for advertisements and social media content. You may even consider adding videos to social media posts on platforms that were traditionally focusing on text or image content.
Focus On Short Video Content
TikTok brought a significant change in 2020 as it became a leading platform for social media growth. People stuck at home during COVID with nothing to do and nowhere to go were found scrolling through these short videos on TikTok. This trend continued with the introduction of Instagram Reels alongside.
In 2022, we expect short video content to continue its popularity among people. There is surely more value and more points to cover in longer videos, but consumers these days want something short and engaging. If you want to capture the attention of your target audience and create an impact on their minds, then short-form content will surely do the trick for you!
Brand Building with Social Video Marketing
Videos are an effective way of transmitting information and creating a long-lasting impact on the viewer’s mind. If we present a message to them in video form, then they will retain almost 95% of it, whereas, in text form, they will retain only 10%. For marketers searching options to optimize ROI, videos have proven to be effective. Brand video campaigns can enhance brand recognition and awareness while helping you construe what your brand stands for and what makes it unique.
Some popular types of videos for brands are:
- Tutorials and how-to content- These videos may or may not include the service or product directly and offer valuable information to the audience.
- Product videos- These videos include specific products and their unique features.
- Brand story videos- It focuses on narrating the story behind the brand, its mission, and the background of those who started the business. It helps in connecting with the audience.
- Behind-the-scenes content-These videos are all about how things are set up before any event.
- Interview videos- As the name implies, these videos have interviews of employees, prominent influencers, or important executives or personalities about whom people would like to know.
Videos will surely be one of the most crucial parts of a strong marketing strategy for 2022. But making videos will just not be enough. Whether you are an individual or a company that wants to establish its brand, you will have to ensure that you create compelling content and a comprehensive marketing strategy to get assured results.
Well-created and relevant videos will definitely grab the viewer’s attention, and by using the above techniques, you can interact with the audience on a personal level leading to higher engagement, more impressions, and hopefully more customers.