Flipkart Group’s wholesale entity in India and omnichannel enablement platform Ace Turtle announced on Tuesday that a joint venture created by them has secured the licensing rights for Toys “R” Us and Babies “R” Us in India through a strategic agreement with WHP. Global, the majority shareholder of Toys “R” Us.
The deal will make the brand’s products available to consumers online through vendors in India.
Flipkart’s reach and expertise in technology and customer experiences, coupled with Ace Turtle’s omnichannel technology that enables online shopping and in-store shipping / in-store pickup, endless aisles and other technology innovations, will ensure efficient distribution. of brands. “This launch will strengthen the presence and business of the Toys” R “Us brand, and further contribute to India’s growing toy industry,” Flipkart and Ace Turtle said in a joint statement.
In recent years, the product selection in the toys and games category on Flipkart has grown tremendously, the company said. In 2020, the leading e-commerce company is said to have posted near 100% growth as non-home consumers turned to shopping online.
Kalyan Krishnamurthy, CEO of Flipkart Group, said: “We are focused on ensuring that our users across India have access to a wide range of quality products available from brands and vendors on our platform. With the Toys “R” Us global quality standard, Indian consumers will now have access to many toys and baby care products. Furthermore, we believe that this association will further the efforts to grow the toy manufacturing industry in India. “