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Disney to add vehicle tracking feature to parking apps

It’s late at night and the fireworks show over Sleeping Beauty’s Castle at Disneyland has concluded. You make your way through the crowd to the tram, where you feel slightly sunburned and drop the sugar level provided by that extra churro.

You get off the tram and are greeted by a sea of ​​cars in an endless lot or cavernous garage when it hits you: you’ve forgotten where you parked.

A new feature coming to the Disneyland and Walt Disney World apps aims to help guests avoid these stressful times by providing the exact location of their vehicle, the Walt Disney Co. said in a statement this week.

The car locator feature will use cell phone location services to mark where guests have parked their cars, or guests can enter their parking information directly.

Park visitors can still choose to deny the app access to their phone’s location services.

At the end of the day, assuming guests haven’t drained their phone batteries at the park, they can open the app and proceed straight to their cars without a few useless detours.

The car locator will launch at the Walt Disney World Resort in Orlando, Florida, this summer and at the Disneyland Resort later this year, the company said.

In recent years, theme parks have turned to using technology, including digital tickets and app-based location tracking, to manage crowds, speed up cashless purchases and reduce waits at checkouts. most popular attractions, prompting warnings from privacy advocates about large-scale data collection. .

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