Game developer Battlegrounds Mobile India Krafton Inc. has announced that it has signed with Netflix animated series producer Adi Shankar to create and showcase an upcoming animated project based on the popular PUBG game franchise.
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Shankar, one of today’s most innovative content creators and a visionary of geek culture, includes the hit Netflix original series “Castlevania,” which ended its fourth and final season to unanimous critical acclaim in May this year. year, “The Gray” with Liam Neeson, the black classic “Killing Them Softly” with Brad Pitt, the cult superhero hit “Dredd” with Karl Urban, “The Voices” with Ryan Reynolds and “Lone Survivor” with Mark Wahlberg.
Along with his traditional work, Shankar is also known for creating the award-winning, Andy Warhol-inspired street art video series “The Bootleg Universe,” where he reimagines and subverts pop culture iconography. With Shankar’s vision, the company seeks to shape its next animation project and bring the world of PUBG to life.
“As a gamer, I have been crushing the competition on the battlefields since PUBG was released in 2017. I am grateful to Krafotn for the trust they have placed in me to execute my vision as a filmmaker and I am excited to embark on this journey together. “Adi Shankar said in a statement.
“For me, this animated project represents another step in the evolution of repairing the burning bridge between the gaming industry and Hollywood. I look forward to revealing to everyone what it’s like to win a chicken dinner. “
“In addition to the continued development of new and engaging PUBG content in the game, our partnership with Adi Shankar represents a step towards our broader strategy of expanding the PUBG Universe into a multimedia franchise,” said CH Kim, CEO of Krafton, Inc.
This project exemplifies Krafton’s recent diversification of its intellectual property business, which seeks to expand original intellectual property into larger multimedia franchises.
With more than 55 million players playing daily on all platforms, the PUBG franchise has sold more than 70 million copies on PC and consoles and has received more than 1 billion downloads on mobile devices.
As one of the best-selling video games of all time, PUBG has garnered several accolades, including seven Guinness World Records and multiple Game of the Year awards since its introduction in 2017.